Small Businesses Are a Big Deal

Started in 2010 by American Express, Small Business Saturday has become such a big deal — consumers spent a record high of over $20 billion on last year’s Small Business Saturday — that some towns celebrate it all weekend.

Downtown West Chester’s John O’Brien said it well: “Kick your holiday shopping off in West Chester during Small Business Weekend, from Friday, November 29th to Sunday, December 1st. Our stores will have great holiday deals, and street-level metered parking is free all weekend long. You can find the perfect gift for all of your loved ones in West Chester!” Area towns each have their own plans for marking this special time for locally owned businesses, so check social media for updates.

And think beyond the unique boutiques that line our town streets. Dine at local restaurants and cafes, visit farmers markets and local craft fairs, patronize local gyms and wellness centers, and give gift cards to salons, pet groomers and other local service providers that keep our community spirit going 365 days a year.

Still wonder why you should shop small on Small Business Saturday … and every day, in our opinion? Here are 10 huge reasons.

1. Buying from a small business means you’re supporting a real person, someone who took the risk and built the business.
2. Your purchases stimulate the local economy, with small businesses returning $68 of every $100 spent with them to the local economy.
3. Local businesses hire local people, adding millions of jobs, while large chains eliminate jobs.
4. Successful small businesses attract more businesses (and more jobs) to build a vibrant community.
5. Small businesses give back (more) to the community — 250% more than large businesses to community causes.
6. Small businesses get to know their customers, providing better, more personable customer service, along with adding unique character to their towns.
7. Small businesses provide greater access to diverse products, responding to local demands and tastes.
8. Small businesses create a sense of community and improve the livability index.
9. Shopping local is green, with a smaller carbon footprint for shipping, boxes and packing material.
10. You’ll feel good!